ROB.BOT was imagined by 7 year old ruby joy in may of 2012. born from a sketch during a meal out, her parental unit snapped a photo of her creation (it was on the paper tablecloth after all), and carried ROB the BOT on her phone for years until the “what if” became a “it’s time.”
ROB.BOT is a family business bringing together our shared passion and desire to create happy.
the parental unit, jessica, worked at companies including ford, reebok, & timberland before going rogue. working as an independent designer, jess was fortunate to have her blog “take off” and sustain a living from blogging, social media’ing, and working with some cool clients. having spent years loving and designing in the streetwear universe, ROB.BOT is a return to what makes her tick, while bringing together the whole experience enchilada.
ruby joy is chief illustrator, mega creative, and prolific ROB.BOT muse. ROB.BOT benefits from an even larger creative team and partners who are screen printing, packing, and helping get our goods to your homes. we look forward to sharing even more of our story.
>>> automated for joy <<<