Marketing Books Using Promotion
Book promotions are the various tasks that an author must undertake to market his/her book to the public. If an author decides to self-publish they are the ones who usually have to market their own book. Book promotions are done through a wide variety of methods. If you are looking to promote your book to the public you should follow a number of tips to help you get your name and book spread quickly by both word of mouth and other free advertising methods.
First, the author should know the kinds of locations that his/her target audience likes to go to. At those locations, the author can bring copies of his/her book and talk with members of their audience to create a buzz as well as spread word of mouth advertising about the book. For example, if the author had a book on pregnancy nutrition, a good place to talk about the book might be at a pregnancy class for mothers. They might ask the supervisor of the facility if they could leave copies of the book for the mothers, as well as contact information.
Another important promotional/advertising method that self publishers should use is the 90 money back guarantee. When the author is relatively unknown, the audience is not so eager to jump on the book. Through an established reputation, word of mouth advertising will confirm the author's credibility. However, initially, the author needs to establish a sense of trust with his/her audience. The best way that the author can do this is through a money back guarantee. This ensures that the audience will not be worried about the book being poor or not as useful as they expected, as they can always return the book within 90 days.
The author should try to call as many radio stations as possible. Many times radio stations will interview an amateur author who is releasing a book that is interesting and discusses a recent issue, especially if the issue is controversial. Even if the issue is not controversial, it always looks good for a radio station to interview the author of a book. Therefore the author should utilize this free and powerful advertising method as much as possible.
