Ello, in the first days, reminds me of the first days of Google+. It seemed fresh, clean and a world of potential. What attracted me then and what attracts me now is the elimination of white noise.
'No I don't need another social network...', is a common refrain on FB about Ello, but I think what follows the phrase is 'unless it is a better option.'
Everyones needs are different. right now I like the quiet.