The idea behind the series didn’t come as a spark. I’d ruminate constantly over styles of expensive brands such as Supreme or louis vuitton Parallelly, I often observed in passing everyday Indian life for folks such as fisherwomen and chaiwallahs.
Commoners work hard to make ends meet. It’s a life that is centered on utilities and a brand like Supreme or Louis Vuitton is very distant from this life. Most of the time it’s a problem of affordability, sometimes the distance is so much that common folk don’t know what a premium brand is worth. This was the inspiration behind the series. Juxtaposed with a regular fisher woman, someone who sells ‘Supreme fish’ or dresses in LV while selling the Aam Aadmi their chai would earn considerably more. People are attracted to them, not because the chai is good or the fish great or the sandals value for money, but because the brand catches their eye. The series brings out the irony of this juxtaposition.