THE LEYELESI FUSION
I was tapped to create a campaign around the release of the Leyelesi October Campaign.
They wanted to highlight how different this collection of bags were from their usual style
which before this campaign primarily made use of the African "Kante" fabric.
Understanding the direction a lot of my work goes towards, we were a right fit for this project.
I Had a lot of fun going through colour swatches and setting up the little backdrops for this shoot
and the results were lovely.
#photography #artdirection #colorpop