Increase your sales
For your business, you can increase your sales income by getting each customer to buy more, attract more clients, and get each customer to buy your product or service more often from you. It is best to attempt to get each customer to buy more, once the purchase decision has already been made. You’ll recall being asked to buy extended warranties at the till or being invited to pay more for a quicker delivery at checkout. These are called up-sells or add-ons and are attempts to make a sale more profitable. A common upselling technique is to become aware of a customer's background and budget to allowing the upseller to better understand what the buy values, or may come to value.
Another technique to get a customer to buy more is through product bundling by offering several products for sale as one combined product. You’ll find businesses in fast food, telecoms, finance, health, and IT frequently offer products in bundles. Product bundling is good for your business when there are economies of scale in production, customer acquisition costs are high, and marginal costs of bundling are low. You’ll find another name for a bundle of products is a package deal. The product bundling technique is a great way to increase your sales. It is important to carefully price your bundled sales. Your customer needs to see a saving to be had through buying a package against buying the bundled items separately. It has to make sense to your customer to buy the package deal.