Any new pages or significant amounts of information added to a webpage are noted by Google. Google (which we'll use as an overarching term for "the search engines") has one primary aim: To eliminate friction from the search experience by delivering accurate and relevant search results to its users, so they'll come back over and over again. Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords. Most of it is not relevant and not all of it is accurate. When you can back up your claims, clickbait provides an advantage.
Does the content provide insightful analysis or interesting information that is beyond obvious? SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Reason being, everything is defined in a single file. Many of these posts will contain links that point back to your domain, which in turn pass authority to your site to support your ranking efforts. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive.
Start by ensuring that all your core page's meta descriptions are optimized-that means your home page, about page, contact, and the main sections of your primary navigation. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found.