Community Update 2/6/2019
You’re halfway there, you can do this. Happy Wednesday, y’all. It’s a quiet week on Ello, but we’re stoked to be celebrating Black History Month, the Chinese Lunar New Year and some fresh invites from our friends at Talenthouse. Ready?
Black Art Matters 2019
Black Artists have contributed to all aspects of our societies and cultures. Black Art evokes an emotional response through various mediums, social stances, and points of views. Explore Black Art from past and present to discover how art begets culture this month during Black History Month, featuring curation from Ello artists @mariosupa and @lebleuart.
Opportunities from Talenthouse
Create Artwork for adidas’ New UltraBOOST 19
adidas is the original sports brand, driven by innovation and a bias to action. They are creators, makers and doers. Creativity is what fuels them – whether it's on the field, on the court, or on the street, creativity is their inspiration. This year adidas Running is launching the adidas UltraBOOST 19 - an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe, that has more energy return than ever before!
Reimagine the UltraBOOST 19 key visual, inspired by ‘London energy’, the 3 energy moments of a step, and vibrancy of the running culture.
1 Selected Artist will receive £4,000, and up to 3 pieces of work will be chosen as Finalists and will receive £2,000 each.
Learn More & Submit.
Design the Next Global Label and Logo for Frontera Chilean Wine by Concha Y Toro
Frontera, a global Chilean wine brand from Concha y Toro, invites artists from around the world to reimagine its label art, including its brand logo and icon.
Frontera is going through a brand refresh. The brand is now seeking a modern, new label design along with a refreshed brand logo to use on their bottles across the Frontera varietals globally. Designs may visually interpret the essence of the brand and its Chilean heritage using the provided label template. Do note that this brand refresh should be an evolution of their current look and feel and not a total revolution as they do not want to lose their base of loyal consumers. Frontera aims to strengthen its visual icons through its label to increase brand recall amongst consumers.
One Selected Artist will potentially have their master design produced as the new Frontera global label design and receive a total of $8,500. The artist will receive $5,000 for the selected label design, then will be asked to roll out their designs in 12 other color versions and create a static key visual to receive an additional $3,500. Three Finalists will receive $1,000 each.
Learn More & Submit.
Community Spotlight: Chinese Lunar New Year ✨