Ello's Founder Explains How The Invite-Only, Ad-Free Social Network Will Make Money - Business Insider
In the article @budnitz addresses how such a small team is handling this kind of growth:
"There are seven of us running Ello now, with some extra programmers helping us out," said Budnitz. "It is not very hard to run at this scale, and Ello’s getting pretty big. And data is really cheap! I think if you don’t have to have an office building full of people figuring out how to manipulate people into giving you more data, it’s really not that hard to run a network with a ton of people on it."