How to Optimize Multi-Location Pages for Local SEO
After 17 years in the search engine marketing world I know one thing to be true: If Google thinks it’s important, we should be paying attention. The Google My Business release in June and “Pigeon” update in July indicate local business listings are a hot topic for the search giant. Most multi-location brands understand the benefits of higher ranking for local pages, but have questions about how to build out a solution across hundreds or thousands of locations. My aim is to help clear the air around two common approaches brands can take when optimizing location pages.
The use of software-as-a-service (SaaS) platforms to automate local page creation and optimization has grown exponentially in this space as they offer quick deployment and “turnkey” solutions. However, there are some long-term drawbacks along with these benefits. It’s important for brands to fully explore and understand the pros and cons of using a SaaS platform versus a higher-touch solution to expand their search footprint in the local space.