A Serious Talk About The Unified Search Marketing Code of Ethics
It’s time for the search marketing industry to have a serious discussion about ethics. Make no mistake, this discussion will be messy. There will be disagreements. There will be hurt feelings. But in the end, if we as a unified group of industry bodies can decide on a unified code of ethics that is not only enforceable for those who choose to participate by pledging to adhere to the code, but also provides value to those who follow it, we will see our industry gain more credibility across the formal business marketing ecosystem.