Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense.
Digital marketers now have to account for more channels than ever before. Consider that new and existing forms of social media, mobile platforms, user privacy and security, video content, and native advertisements are just the tip of the digital marketer’s iceberg. Today, we have to be able to optimize for more than just the Google index.