There's this idea amongst TNA's most vociferous supporters that if only the promotion's detractors would give the promotion a try, that surely they'd enjoy it just as much as they do. It's an idea that's emboldened whenever the likes of AJ Styles goes elsewhere and starts making headlines and match of the year lists, but it's flawed for a number of reasons. Firstly, the talent has never been the problem for TNA's detractors - those fans aren't hypocrites when they suddenly cheer for a TNA guy appearing in NXT or WWE or NJPW.
It's not that they disliked the talent in question when they were in TNA, but rather how said talent was presented in TNA, how they were used week-to-week. The problem is more to do with the people running the show, which brings me to my second point: every lapsed TNA fan most probably reached a breaking point with the promotion, where something happened that made them feel like they were wasting their time following a product they no longer enjoyed. Perhaps it wasn't any one thing, perhaps it was more a general sense of malaise and a feeling that for every step forward, TNA took two steps back.
How many times were lapsed fans lured back by the promise of a stacked card, only to be left underwhelmed yet again? How many times did those fans watch TNA succeed, only to drop the ball a week or a month down the line? For anyone who has been following the promotion for more than a few years, it's become a recurring theme in TNA's history and in the intervening time TNA has gone from being a genuine alternative to the WWE, to one among many alternatives and styles and flavours of wrestling from the world over. It's no longer enough that they have the budget and accessibility, as others meet and surpass them in both regards.
To reach out to those lapsed fans I think it's fair to say TNA faces a definite uphill struggle, one only steepened by the fact that many of the same people who presided over previous blunders still hold their positions of creative power. It's not something that's going to be solved with one good episode of Impact, or high marks for a particularly impressive PPV. It's something that TNA have to work on, quietly and confidently and without these overly defensive statements about morale and so much concern over what the "dirtsheets" and "haters" are saying.