Top Search Engine Optimization Strategies to do in 2021
All of you who know anything about search engine optimization will know that Google makes approximate 3,200 changes every year! This means that Google makes about 8-9 changes every day! Now the thinking is - how can we win this game from Google! And how can we get our website a high rank in Google? You must have seen many posts on 'How to rank high in Google, but it cannot give many benefits to our website, to see the good effect. We have to implement Google's new technology on our website.
What Is Search Engine Optimization Strategy?
We know that Google hasn't made everything easy for us, yet we may have ways to do everything right. We will tell you through this post of ours, the right ways to do search engine optimization, by doing which we can definitely rank on the first page in Google, let's start.
Latest Search Engine Optimization Strategies for 2021
Here are the steps to build a Search Engine Optimization strategy in 2021:
• Let us list keywords related to your product or services
• Let us analyse the first page of Google thoroughly
• Add 'Hooks' to our website
• Let's optimize your content for on-page SEO from time to time for best results
• Let us optimize our content for search intent
• Create good and impactful content
• We have to do link building for our web page or blog
- Let us list keywords related to your product or services
Most of the activity in SEO revolves around keywords only. This is also a big reason why choosing the right keywords makes our keyword research the first step in any legit and result-driven SEO strategy. It is also very easy because you will easily find keywords that your target customers search for in Google. First of all, just type something related to your product or services in Google's 'Search Box' before starting the search and Google will automatically give you a list of your relevant keywords or suggestions. With this we can see some amazing keywords for our SEO, They tell us what customers are searching for in Google. These keywords come directly from Google. Also, long tail keywords tend to rank faster than shorter keywords. You can also take information related to digital marketing from us because our experts know how they can find the best keywords according to your exact market.
- Let us analyse the first page of Google thoroughly
So now you have found your relevant keywords and now you have to see what is working with all those 'best' keywords already. For that, just type one of those keywords we found and check out the top 10 results thoroughly. Now, you should analyses the first page thoroughly and write down any one of the patterns (topics) we observed in the form of a file. So that, If we want to cover all those topics thoroughly on our website, then do so.
- Add 'Hooks' to our website
So, it's time to make your SEO high quality. When it comes to SEO content, we only have two options – create something better and create something different. It is clear that sometimes you think about making something better and bigger than what you have. Sometimes it's good to make something completely different. Because we can easily stand apart from other people in this way! Our second option is to make something different. This means that we have to create some content that is 10 times better than the content we already have. It is completely our choice to choose any one of these options to take advantage of all the benefits.
- Let's optimize your content for on-page SEO from time to time for best results
If we really want to improve our search engine rankings in 2021, then we will need more and more backlinks. According to Stone Temple Consulting recently published on Moz Blog - 'Links are still strongly correlated with first page Google ranking'. He is a big player whenever it comes to Google search. Now the question comes how do we do it? For this we need to know why people engage with any content in our area! And then, add the same 'hook' to your content. We use some kind of data to build our links can also use. But, it's only one type! One of our most effective hooks happens to be the 'Ultimate Guide' hook. Whenever we Publish something like this, our guide works just like a hook.
- Let us optimize our content for search intent
This talk is one of the most important things about keyword and content optimization for SEO. on-page SEO is a very big topic that is difficult to tell in one post. Hence, it is very important to focus on the top on-page SEO techniques for missing results. And these are:
This thing still works well. But only when we do it the right way! Most of the time, we should link our high-authority pages to pages that require more authorization from us. However, in internal linking, we should always use 'keyword-rich anchor text.
We have to optimize our content well for Semantic SEO. In simple language, Use as many words as possible related to the keywords you are targeting on Google. For this, search on Google and it will suggest some words or phrases related to our business or we just put the same keyword in Google and keep scrolling down to see the section of 'Search related to the same'. And finally, we will put those words in our content.
- Create good and impactful content
We all know that design is the least considered aspect of content marketing. We should always create Unique Content for our blog or business. We should put more of our attention and money into designing good content. Some authors write, code, and design content 100% from scratch using WordPress. It is considered very expensive. We think that good content design should not break our bank. This is the reason why we always have to follow the types of visual content which is effective and easy.
*Charts and Graphs:
This is so amazing
That's why we should keep doing it whenever and wherever it is possible. We should know this because by doing this we can easily explain the data to our audience. And we can do the same with charts and graphs in our content. We should also try to know from the people which content they like.
- Pictures and Screenshots:
Whenever we come across high ranked posts, we will see that they all keep using lots of pictures and lots of screenshots in their content. By doing this, people can easily understand our content, this makes our content even better. People also say that when we are describing some technicalities, those screenshots and pictures look better. We should also do the screenshot of it, people also see it.
*Visualizations and Graphics:
It is like a chart. But these visualize the concept of your content. But it should always be simple. We know that we can't depict all our ideas easily, you can join us to get help from us.
- We have to do link building for our web page or blog
Now that we have effectively written and designed content, we have to start building links to our content. We, among all digital marketers, follow well the link building strategies listed below which work wonderfully:
*Broken Link Building for our website :
A broken link on someone else's website may also offer our content as a replacement. We should also check where our specific page is located. To take advantage, we may also request the company to link to our content. In any case, if there is a broken link in our website, we can either link only to our blog or will link only to the hash mark.
Even though it still seems like a school art to us today, it is true that it still works today! First, search our most important, and our own competitors' websites, for the same keywords we're targeting for ourselves. For example, the keywords we want our website to rank for - like best Digital marketing Company in Gurgaon. So we will put all these keywords once in Google or any other search engine and then we will see the first page of Google search result very well. And now, let's look at all those top-ranked website backlinks. We will see that they have a good number of backlinks, so it means that we will also get at least some backlinks for the same. To do this work, we have a whole team who can do this work for you if you come.