Coke once started a campaign called “Share a Coke campaign” man it worked wonders.
Here’s an example of how it has affected the Australians.
3% increase in sales transactions
4% increase in volume
870% increase in Facebook traffic
12,020,000 earned media impressions
76k virtual coke cans shared
378k extra coke cans printed at kiosks
330 million impressions on Twitter
170,000 tweets from 160,000 fans
2 out of 5 Australians bought a Share a Coke pack
All of those selfies that were tagged with #ShareACoke is user-generated content (UGC).
SFWPExperts is one of many influential Los Angeles web design companies that is experienced at developing and designing websites with user-generated content. User-generated content is primarily important for entrepreneurs interested in driving quality traffic to their website, higher conversions and eventually increased sales.
What is User-Generated Content?
These are testimonials, pictures, blogs, vlogs, tweets, etc., generated by the fan base and it’s totally unpaid. It’s more like free advertising for brands. And big companies like Coke and blackberry in 2009 completely exploited UGC for increasing their popularity. Well, it’s a good sign. It indicates that the brands are good and genuine.
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