Shadi has over 10 years experience in design and communications, including over 5 years of research in branding and advertising specifically. Based upon his strong education in design and his extensive professional experience, Shadi has won numerous international design awards and designs at the international level. Through a strategic combination of management, organisation and communication skills, Shadi has brought forward new concepts of design that have successfully promoted increased participation across various mediums. His design experience ranges from graphic design and packaging to branding and advertising (both traditional and digital). He has worked as a lecturer in creative design in various American universities and as a creative consultant at Leo Burnett, Hilton Worldwide and is currently working with the International Trade Center. He was a final judge for the Stevie Awards, Future Ideas, the A’ design awards and Adobe Achievements Awards 2017.
Long associated with the sun and its life-giving warmth, yellow is the age-old spokes-color for warm feelings of friendship and optimism. In many Eastern cultures, the color represents joy, wisdom and power.