@ello - a 'new' social media experience is somewhat a 'new' experience of (d&g's) rhizome
(i take the liberty to replace "wasp" & "orchid" with "user" & "ello" and "plant" & "animal" organization with "social media" & "human" organization in the following.)
"User and ello, as heterogenous elements, form a rhizome. It could be said that ello imitates the user, reproducing its image in a signifying fashion (mimesis, mimicry, lure, etc.). But this is true only on the level of the strata - a parallelism between two strata such that a social media organization on one imitates a human organization on the other. At the same time, something else entirely is going on: not imitation at all but a capture of code, surplus value of code, and increase in valence, a veritable becoming, a becoming-user of ello and a becoming-ello of the user. Each of these becomings brings about the deterritorialization of one term and the reterritorialization of the other; the two becomings interlink and form relays in a circulation of intensities pushing the deterritorialization ever further. There is neither imitation nor resemblance, only an exploding of two heterogeneous series on the line of flight composed by a common rhizome that can no longer be attributed to or subjugated by anything signifying. Rémy Chauvin expresses it well: 'the aparallel evolution of two beings that have absolutely nothing to do with each other.'"
a thousand plateaus | capitalism and schizophrenia
g deleuze | f guattari
introduction: rhizome | p. 10