Hmmmm, so we "follow" people like on Twitter, but we do that via a unilateral "friending" and then our faux friends can throw us in the noise box if they don't like us following them thinking we're one-sided friends. That's a whole lotta social media psychology.
EDIT to add that I actually have no idea what the Noise box is. Does it just hide people from my feed? Do they still see my posts? Does that mean I can still stalk..I mean follow people even if they don't really like me and think I'm noise?