Do we eat less meat because of our morality? Or does eating less meat make us more virtuous?
One aspect of the study showed that the higher the concern for animal welfare, the less meat would be eaten by that person. This is a rather elementary conclusion. However, the study goes further and finds that "domains of human morality also appear to be associated with diet choice." The survey questioned respondents on numerous human-focused issues and found that "every increase in one's belief that human suffering must be avoided corresponds to a significant and large increase in the chance of being vegetarian compared to flexitarian."