Process. Ideas are cheap, hundreds of thousands of them float in and out of my head everyday. Most of them good, some not so good, a surprising amount excellent, and some just plain horrible. But they are there and they require a process. Their arrival is the beginning of creativity. Then comes the hard part, the part where I must select and commit to an idea. For better or for worse. That this one is the one that I will invest time and money and bits of my soul to and that this one, above all others, is worth that process of realizing into the tangible world. That this one idea is worth overcoming fear and sharing with a typically indifferent world. That all the other ideas will be, at least for the time being, ignored. This is not easy because a good portion of the ideas that arrive are very loud and require/ demand attention. They shout and shove and bully their way into my attention span. Sometimes I persevere and take a singular idea all the way through the creative process. It becomes part of the material word and maybe even garners some attention. But somehow that is less important and in fact it is the process of doing that I feel validates my soul, in spite of how silly and melodramatic all of this is.