First day on Ello. This seems clearly to be a minecraft-inspired version of facebook. Simplicity, without the 'big brother' infrastructure. What your biggest challenge will clearly be is simply this ... the reason Google, Facebook, Twitter, etc. are as big as they are is because the data they capture is incredibly valuable to marketing. Yes, they sell and use it without our consent - it's sort of a trade-off for giving us something 'for free'. You will need to provide a revenue stream somehow to sustain any growth - and I hope you find it.