PARIS FASHION WEEK
INTERVIEW WITH TE IUBESC SAPOLOGY
Destination : 18th arrondissement, Paris, in Marx Dormoy neighborhood of Te Iubesc Sapology. Dawidu and Cornelia welcomed us in their concept store, where you can find a very eclectic range of records from minimal techno to disco house, and super flashy second-hand clothes, hunted from Paris to Georgia. Hope you got some spare time ! Because once you are inside, you can stay for hours listening cool tunes and try hip clothes, and this is the intended effect… Her : had studied fashion design and fashion science in her native Sweden; him : parisian Dj who plays in places like Concrete, Most Wanted, Ghost Club and Club der Visonäre in Berlin. These two kindred spirits found their very own flashy/glitter signature towards the many second-hand shops they explored. You can also find them on many creative and alternative events, or organising weirdy fashion shows. So if you’re looking for kindly curated vintage colorful gems, pay a visit to Te Iubesc universe, translated in romanian : I love you, for sure we do !
What an odd name ! Can you explain your choice ?
Dawidu : The choice of Te Iubesc is the result of the two years I spent in Bucarest, studying the local culture and more specifically the music scene which resulted at first in a music label that I chose to call like this.Te Iubesc means “I love you” in romanian, phonetically it sounds good to people's ears, and it reflects also this feeling of love-at-first sight I had when I first went there, as well as my altruistic vision of the world.
4 years ago, as I moved back to Paris, on the strenght of this inspiration, I previously was in London then Bucarest. What was first just a record label, became a physical place, a record shop and a meeting point for like minded people.
Coco : Later on, we added Sapology to the name as we together started selling a handpicked selection of vintage clothes. We chose the name “Sapology” in homage and respect to the Congolese subculture which took the style of the French and Belgian colonists and made it their own, combining the elegance of tuxedos with “african wax”, local-made colourful fabrics which are now spread all around the world.
What kind of values are you preaching there ?
Mainly we want to people to express themselves more, start thinking out of the box and have fun doing so. Also we like to preach a sense of togetherness and openmindness. We don't categorize clothes by gender for example, as fo us it has no importance, as long as it fits and it feels right : it's good for you. Also, one of the things that we like in working with vintage, is that it recycles rather than producing more than that we need. Fashion is very cyclical therefore there is no point in overproducing. At last we value affordability; we like our customers to be from all backgrounds.
Help us to define what sapology is?
As answered previously, we borrowed this term from the congolese subculture because it's well representative of our view of fashion. It's daring, colourful, somewhat classy and doesn't really care about the social standards previously established, or if it does, it's making them a lot more personal.
How does it works to be partners in life and in business ?
To be honest, it is not always easy. You really are taking a leap of faith when you chose to be partners in love and business. It's somehow like having a baby. It can really take the relationship to a further stage, but it makes it easier to be overwhelmed and blinded by your emotions. In our case it's great because we have a really similar views on fashion, we rarely disagree on what clothes to pick out but also allows us to reflect even more sometimes that we are unsure about this or that.
Dawidu : Sometimes I will need a second opinion in order to make my own, sometimes I will believe in a piece and Coco won't (or vice versa), and often those pieces will sell in the following days.
Coco : For me it is also the accomplishment of a childhood dream, when I was a kid I had the fantasy of creating a vintage concept store, and having found someone who shares this passion and with whom I made it coming true is amazing.
How do you communicate around Te Iusbec ?
We are for sure our own best communication tool, since we are selling pieces of our personalities and lifestyle we therefore are our best ambassadors.
Another primary communication system we rely on is word of mouth because we believe the best promotion is people actually wearing the clothes and sharing the location of where they got them. Slowly we are building a whole team of mascots, our most faithful customers who are becoming the best display of our universe. And even if it might take a little more time than direct advertisement, it feels more honest and real. We also use social medias like facebook or instagram, with Cornelia's background in fashion and styling, combined with our extended network of talented friends whether photographers, models or just cool and creative people, we organize more and more photoshoots in different places and parts of the world.
We also often take a rack of clothes with us that we display in local events, parties or exhibitions so we can reach a bigger audience. On top of this, we gather people for some live-streaming sessions in the store with international dj's, which allows for people abroad to get a glimpse of the shop.
At last, we also lend clothes to projects such as movies and music video clips that we believe in or relate to.
How do you see the future ? Bigger, flashier? If this is anyhow possible :-)?
Of course we want to grow bigger and leave an even flashier mark on this planet ! The plan is to expand internationally, come up with new projects, turning even more into a whole organism which isn't limited to just records and clothes but touching several other kind of Arts which we are already doing, but we want to take it much further. We have things cooking, but we wouldn't want to jinx it, so stay tuned !
TE IUBESC Radio
introduction portrait - photo : Viktor Shekularatz
photos @atnprod fashion editor @kimsaskiaalaux
#fashion#TeIubesc #Sapology TeIubescSapology #vintageclothing