PARIS FASHION WEEK SEPT. 2017
Interview with Cunnington & Sanderson
Meet up with the design duo, formed by Matthew Cunnington and John Sanderson. When we met them last season in Paris, they were presenting: “Caution”, their Fall/Winter 17-18 collection; and they just ended an exhibit at London fashion week a few days before. The duo was born while studying Fashion Design at the University of Central England, and is today an independent label based in northern England, founded in 2010. Sculptural cuts and draped volumes create emotional pieces with strong symbolism, every collection tells its own story in order to make «timeless designs that can be cherished» as they like to say. Their singular creative process made them win many prizes such as the On|Off Land Rover Visionary Award in 2012 and the Hyeres festival de la Mode grand prize in 2008, won by Matthew. Moreover, they were one of the 9 finalists of our last Spoon x Ello contest.
We heard that you would not doing a presentation for SS 2018 : can you tell us about it, or is classified :-) ?
One of our favorite parts about being a co founder and designer of our own independent company is that our job roles change on a daily bases. One of the advantages is that we can can have full control and do not have to meet predicted trends. One of the pitfalls of being a small team means possibilities available can be limited. Multi tasking can be timely and financially demanding creating unwanted compromises and sacrifices.
Last season SS17/18 Cunnington & Sanderson exhibited their collection 'Caution' at the Oxo Tower in London, on schedule during London Fashion Week with On|Off. Followed by presenting a private showroom during Paris Fashion Week. With Huge Thanks to Morozzo Communication and sponsorship with wool from Abraham Moon & Son's.
This season we are excited about exploring new avenues and focusing on making new collaborations. Presenting our work at trade shows, film, poetry, and on new platforms such as Ello.co. Working for charities & continuing to make fashion that we believe in. Creativity is always our drive.
You are usually presenting your collection in Paris, instead of London as you are from UK, London is reputed more welcoming, open minded for young and creative designers, or is it just a urban legend, everybody believes here in Paris?
Cunnington & Sanderson have been fortunate to work with some amazing people & organizations in London & Paris. Selected for the New Generation sponsorship with the British Fashion Council and also winning the On|Off Land Rover Visionary Award 2012. We believe London is one of the leading fashion capitals for young creativity.
Who wears Cunnington & Sanderson ? Is there any major difference in between, the people you wanted to wear your designs and who wears it really? Any surprises, because the final goal is that : your designs on somebody’s body for real?
Cunnington & Sanderson are totally honored to have their creations worn by friends & family, models, buyer's, singers, artists & people from all ages & professions. To see one of our garments worn is always a real compliment, as each & every garment has been designed & created by us. The feedback we receive from our customers is truly inspiring to us. The understanding of our garments language. The appreciation of originality, craftsmanship, & quality. When a certain garment is worn it can totally change your posture, confidence & emotion's. It is magical to hear somebody's interpretation of their own personal connection to our clothes.
Can you tell us something you always wanted to say about you or your work, or anything else?
Cunnington & Sanderson a fashion narrative...
Our clothes are a creation to us - We devote our self's to each and every individual piece. Like an artist, a gardener, or sculpture, we have nurtured & developed each skirt, each shirt, each dress. corrected each mistake. We have chosen & understood each and every seam & detailing used, the technique of how each pattern piece fits effortlessly and precisely together. Our customers know that our garments will forever hold inside, it's own personal story, feelings, and characteristics. They will never age, because our clothes talk for themselves.
Portrait & interview @kimsaskiaalaux
Photography by Rafael Kroetz | Model - Connie Martin at MOT models
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