"It's a more organic and intuitive medium to relate an experience—more so than a photo or a video. Think of how we recollect memories: close your eyes and think of something from your past. You don't see a frozen still image - you see gifs! Even when we dream at night we see fragments of events that collectively create some kind of narrative which we assemble into a story when we wake up. Even when we daydream we don't watch a full-feature uninterrupted film in our heads - we think in fragments, often non-linear. "