So far ello is a bit like a tv with rabbit ears. Shaky, primitive and at times fuzzy. Can you "like" things? Instant/private message?
I know it's beta so they have a bit of time to fine tune, but they have created some decent buzz and expectations will be high from most, let's hope they can delivery us from the evil of FB et al.
Even Google + is smirking and nodding sagely at the moment.