@hmslee The trick with Ello is to start by following a lot more people than you ordinarily would. Then selectively start moving people into Noise. This site is better-suited for long-form posts and content, due to both the graphic design and the interface, than most other sites, though it is still heavily image-based.
Ello is what I call a social publishing platform. It's not a social network a la Facebook. It's more for publishing longer-form articles and content and interacting around that. It has its purpose, and like any medium, you have to use it in a way that fits the properties of the medium. The medium is the massage.