Know-it-alls make it their business to know everything about a new platform before everyone else. And when I say "business" I mean "money" KnowitEllos will cash in on tricks 'n tips in books and other monetized content* on "how to use Ello to promote your whatever". This may seem helpful on the surface, but it inevitably results in a huge wave of users diluting the content on a platform into samey meaningless drivel. Annoying, right?
Try to see the bigger picture here; QUALITY > QUANTITY