Here's a little book update:
A couple days ago @florentb was kind enough to send me the link to his Scoop.it! for news on Ello, screencap below. Merci bcp !
Then @luminousliving gave me the heads-up on watching for it on Google news. Here's a screencap from today; the BetaBeat article is still on page 1 along with a couple of other positive items