In this age of social networking, and the importance, and social relevance of social networking at the moment, why isn’t Google pushing the Orkut online community for friends?
We hardly ever--actually, we never hear anything about Google’s Orkut. I don’t think I even have even one contact that actually has an Orkut account. I don’t even have one!
Let’s recap on what Orkut is all about. Orkut was developed as an online social network, and a hub of relationships. With people sharing information and common interests from all around the world. The main Orkut goal was to make social life, and that of your friends, more active and stimulating.
Orkut.com was developed by a software engineer at Google as an independent project while working at Google. Orkut went live on January 22nd 2004, and within the first 48 hours after it was up it had 100,000 members. And by July it hit 1,000,000 members. Then in September it went well beyond the 2,000,000 mark, Keep in mind that Orkut is by invite only from other members, as Google’s Gmail is.
There is lots of talk that the Orkut system was flooded with fraudulent users, which provided false information about themselves, and used the system as a spam engine. Totally opposite of the goal for creating a social relationship community for friends.
So why hasn’t there been any news from Google as to the further development of the Orkut social network channel? What we do know is that Google is trying to filter users out of the system, and prevent false identities from gaining access by requiring a Google Account to login, which in turn better protects the Orkut community against fraud, impersonation, and abuse.
Could the Orkut redevelopment be in amongst the big new Google product relaunches of the year? I guess we’ll have to wait and see. But there are so many ways this application can fit in with Google’s other software packages.