Vittorio Venezia was born in Palermo where he graduated in Architecture in 2005. Immediately the quality of his work was recognised; he won several awards including the Grand Prix and Emile Hermes in 2008, the Promosedia in 2012 and the Designreport Award in 2015 at the Salone del Mobile in Milan with the Officine Calderai project. In 2015, together with Carolina Martinelli, he founded the Martinelli Venezia studio. Their attention would not be focused only on the world of design, but also on architecture, interior design and visual communication. Their work is distinguished by a well-thought-out, contemporary design that sits well with tradition. The studio, although very young, has already had the opportunity to exhibit at the Louvre Museum in Paris, at the MAXXI in Rome and at the Triennale Design Museum in Milan. They collaborate with different brands, including Alcantara, Falper, InternoItaliano, Jannelli & Volpi, Martinelli Luce, Mingardo and Moleskine.
Today the online market is growing, do you think it can influence the design of objects? I refer to the fact that things are chosen without being touched and viewed three-dimensionally.
Ninety per cent of the things we look at on Instagram aren’t seen live, but they influence us anyway. Social networks are full of renderings that are exchanged for photos of real objects. This leads to the paradox that we can fall in love with an object that we have never seen in real life and that perhaps does not even exist! The risk is losing a good part of the intelligence that goes into a project. Knowing how to convey becomes...
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