Marco Costanzi‘s studio is a certain point of reference that many brands operating in the luxury world rely on for the design of new spaces dedicated to retail and the many other activities that are often requested.
As we will see during the interview, behind the charm of these important interventions there is a highly professional work ethic, and the success of Marco Costanzi’s studio lies in knowing how to coordinate and find the right balance between the many factors that are put into place for the realisation of these spaces. If in fact, on the one hand the architect must assimilate the needs and identity the brand, on the other hand he must be able to filter and adapt all of this according to the legislation and culture of the location in which the space will be built. Amongst the many long-standing collaborations that we recall there is certainly the one with the Fendi group, for whom their headquarters was also created inside the Palazzo della Civiltà Italiana in EUR. Marco Costanzi has also managed to transform his passion for sailing and the nautical world into a job opportunity. In fact, he is designing two boats for Perini Navi together with Franco Romani.
Do you have any favourite materials?
A distinction must be made between retail and residences. In spaces intended for sales, the materials used closely follow the contemporary trends and the communicative needs of the brand.
In both types of projects, the time component is especially important. The former is destined to last a relatively short and this allows us to use more daring materials, techniques and compositions. In the case of homes, which are destined to last much longer in time, we have completely different needs for their use. This leads us to prefer the use of natural materials such as wood and stone which will become more and more beautiful over the years.
In addition to designing many retail spaces, you began working with Perini Navi, creating the interiors of two ships. How do you approach these projects?
I have a great passion for boating, and being able to work for Perini Navi makes me incredibly happy. I believe that for an architect, boating is a remarkably interesting subject because it has to solve all that is aesthetics and function at the same time. Everything that is designed must be thought about, considering if its position and shape satisfy all the required needs. Furthermore, we must bear in mind that we are inside a floating structure in motion.
In the case of international brands that own stores in vastly different sites around the globe. How do you relate to the location?
We are now doing a job in Cannes for Dolce and Gabbana, where the project is completely different to the shop we did in Dubai. The big brands have a large amount of data gathered by monitoring the behaviour of customers within their stores. This information greatly influences the design aspect of future stores. Building a store requires a lot of resources, and before it is built a brand wants to thoroughly understand...
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