Studio Didea was founded in 2012 by Emanuela Di Gaetano, Giuseppe De Lisi, Nicola Giuseppe Andò and Alfonso Riccio, of whom the first three had been together since university.
Today the structure of our studio counts 12 internal architects, including associates, collaborators and trainees, as well as the various external collaborators that allow us to manage projects even beyond our skills, as in the case of the presence of chef Francesco Piparo, who collaborates in the culinary sector for the entrepreneurial proposal that evermore needs to be structured according to the functionality of the final product. To service this idea, a kitchen space was designed inside our studio that facilitates the demonstration of the project’s culinary proposal.
What relationship do you have with social media? How can it assist a new architectural studio?
The studio began with the spread of the social media phenomenon and we immediately realised the wider visibility it would bring us; so we did not hesitate to take advantage of the opportunity despite the fact that hardly anyone was employing it professionally at that time. It can be said that social media has been an important springboard for the studio and today it is a real working tool that most of all allows us to channel new customers.
Social media has provided the opportunity for everyone to show their work and we are convinced that this has raised the bar for projects and design, due to the continuous stimulus of the thousands of images we see every day.
Covid has forced people to live for exceedingly long and continuous periods in their homes. Has this intense way of inhabiting a home created new needs?
We think that Covid and the lockdown have rapidly changed the perception and functionality of living spaces.
From the first post-lockdown meetings with the client, we immediately perceived a different way of inhabiting the home; an important role was accorded the entrance given the new need to take off one’s shoes at the threshold. This entails the need to look for new solutions in simplifying a gesture that had not been essential until recently, such as a seat at the entrance.
Another point of discussion is the space dedicated to work, that pre-covid merely required a small desk suitable for hosting a laptop, which could adapted from small nooks within the house, but which today...
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