Reading between the titles of presentation of your philosophy we can read: “noa* investigates against the boredom of architecture”.
Yes, this thing amuses me and it was born a little as a joke, but in reality it expresses what we really think. I’ll explain better. In the Central European area, in particular in Switzerland or in Northern Italy, many architects speak of a “good” architecture when it is “clean” and I honestly never understood this cleaning in architecture.
First and foremost, in our studio we look at how to create spaces that excite emotions and I don’t think that the only way to communicate it is to have cleanliness, order and rigor! We, as human beings, also like to laugh, have fun, get drunk, make love and many other things. We do not have to practice a Franciscan life like the one suggested by the so-called “good” architecture!
Social media and, more extensively, the network are profoundly changing people’s social habits. Somehow, do these media influence your architecture?
Yes sure. The whole internet world influences us.
From the working point of view the possibility of working with BIM technologies (Building Information Modeling) helps a lot. Furthermore in the presentation of the projects we do not use almost any render, but we make use of videos. We are 40 years old, so we are relatively young, but even younger kids who come to our studio always have something new. There are some important developments about every 5 years.
From the point of view of social media, Pinterest or Instagram allow you to easily search in the most varied fields. The only problem with applications is that through these we all become know-it-all. So in other words people who have no professionalism want and can express themselves like those who know the subject in question. A very obvious example is in the kitchen world where now everyone is a cook.