@aa Totally! Aesthetic elitism, minimalistic fetishism, not having to listen to FB acquaintances proselytising crap, no ads, no "interesting" articles. Only beautiful net stuff. For me, this is heaven... but they need a mobile app, soon.
You're talking to a guy that put money down for https://verygoods.co and coded a script to post quicker to tumblr... viva Ello!