The New Mission... San Francisco, CA
I think they took the wrapping off and scaffolding down on the New Mission Theater sign either yesterday or today. I dropped by this afternoon and took a photo of each side of the new sign.
Although the theater was always called The New Mission Theater, the "New Mission" takes on a different sort of connotation now that the beat up old discount 99 cent only store that was next to it https://www.flickr.com/photos/thomashawk/16504358915/ has been converted into a brand spanking new condo complex called the Vida.
There has been a lot of concern and graffiti around the Mission lately about "gentrification" -- the new condos that seem to be popping up everywhere in SF have become one of the symbols that the anti-gentrification crowd has latched on to, https://www.flickr.com/photos/thomashawk/17876085609/ -- along with the big tech busses, expensive new restaurants and your garden variety tech worker / "hipster."
the Alamo Drafthouse Cinema is currently renovating the New Mission Theater and will be opening up one of their craft brewery theater combo things I think later this Fall. They are livestreaming their current progress here: http://drafthouse.com/san_francisco/new_mission
I'm not sure what to say about all of this gentrification stuff. I tend to stay out of most political debates and discussions. Mostly I just like people and don't really want to get in the way of strong opinions folks might have about that issue one way or the other. I just espouse tolerance for everybody, gentrifiers and anti-gentrifiers alike, just between the two of us. :)
Having lived in and photographed the Bay Area for almost 25 years now though, I will say it's amazing how much it has changed -- especially in the last 5.