Post by Tim Semple (@timsemple) on Thu, 05 Apr 18 11:14:04 +0000 View Full Post Square One - A New York strategy studio driving marketing success with brands. Their idea comes from taking effective measures around the initial beginning, hence ‘square One’ The logotype uses serif and sans in contrast to communicate integrity from the director’s experience, time and taking a brief idea (outline) and eventually reaching a solid outcome. #publication #design #art #graphicdesign #work #minimal #contemporary #colour #modern #identity #marks #symbols #projects #melbourne #typography #artdirection #bold #collective #style