Two products updates in one week? Hell yes.
Yesterday we launched a whole new Discovery paradigm on Ello. This is only phase 1 of a much larger plan.
The goal is twofold: 1) to help new and existing users find the things they are interested in; 2) to help people posting surface their best stuff.
Today this is a very manual process. Our in-house curation team is hand-picking community members and posts to feature in categories (which are also currently hand-picked by us). In the future, people will have the ability post into the category of their choosing. A middle step will be something along the lines of people nominating posts or people to be featured.
In the near future, you will also be able to connect with categories on a deeper level, but more on that later.
The new discovery experience has been up for 24 hours and we are already tweaking it. Nothing is ever set in stone and we look forward to your feedback and participation to help make it better.
Right now this is only on web and Android. iOS will be following shortly.