In July 2019, with an all-female creative and production team, The Helm launched their first capsule collection with Coco & Breezy, releasing two limited-edition aviators, inspired by Gloria Steinem. The campaign production also features clothing and accessories from notable and emerging female-founded fashion labels such as Rosetta Getty, Nili Lotan, Alejandra Alonzo Rojas, Mari Giudicelli, Margaux, KUZYK, and Mansur Gavriel.
The Helm is a lifestyle brand committed to elevating and investing in female entrepreneurs. They bring you the latest female-founded products and companies, tell you why they matter, and connect you with ways to support them directly.
COCO & BREEZY EYEWEAR
Coco and Breezy Eyewear was founded in 2009 by twin designers Corianna and Brianna Dotson. Their early designs were an instant hit in the entertainment and fashion world, and can be found in most major publications, e.g. Vogue and Harper's Bazaar. Coco and Breezy's designs have ranged from the "third-eye" sunglasses for the late Prince to recent collaborations with Hershey's, Ciroc, and SIX:02. The twins DJ and create visual art.
Art Direction Venessa Rosely
Client The Helm X Coco & Breezy Eyewear
Campaign Photography Jessica Miller
Style Direction Rachel Waldman
Prop Styling Melissa Buck
Make-Up & Hair Jhenelle Hill / Neon Fix NYC
Models Coco & Breezy
Venue Blank Studio