A personal project for one of my favorite record stores in New York. Unfortunately, due to exorbitant rent, they've had to shut down. However, they still hold events once in a while in the city.
Other Music was a rock / experimental jazz / obscure electronica / heavy metal – the more bizarre the better. Since the store had such a variety of music, it became the main source of inspiration. The identity is a mixture of different personalities, and was inspired by the type on album covers of various genres. The logo is ever changing, and takes on a range of styles that reflect an array of personalities. In certain applications where the logo stands alone, it still exhibits the spirit of the brand.