Bottling local stories and folklore from the heartlands of Victoria, Australia.
Kinglake Distillery is a family-run distillery in Kinglake, Victoria, an area brimming with stories full of working-class spirit and touch of fantastical folklore. We worked with the Kinglake Distillery to tell that story.
The no-nonsense communication was about removing pretentiousness and making every decision matter. The spirits are named after local heroes to tell their stories. The typography references the hand-made labour of running a farm: the punch holes in machinery, the nailing of a post, and welding metal. The colors embody the history of bushfires, the density of greens in the bush and history of the individuals who name the releases. Kinglake was a hotbed in the gold mining boom and the incorporation of gold foil through our applications is a note to that past. Our photography is created to represent a once-in-a-lifetime glimpse of the folk characters of the bush who drift around the property.