Inspired by the bold colors of Africa, the mud cloth's repetitive pattern, and the youthful bright festival. Emphasizing the shape O as in the Global Citizen logo.
Symbols used including sunflower - hope; record - music; cd - digital technology; donut - comfort and food (end the hunger); globe - the world; also using the patterns included in the original asset.
Repetition as in African traditional mud cloth fascinates me, repetition could also mean "to never stop" being the generation to improve and develop the world into better place.
This flexible pattern can be used as ambient design throughout the festival, covering big or small space.