Ello Co-Founders confirmed that they are developing a bookmarking feature that will better than a "Like" or "Favorite" - ReEllo via @nicolelee
"Hey folks, just got word from the Ello folks about the bookmarking feature. Here's what they said:
From Paul: Ello Beta has a bookmarking feature in development, which
will allow Ello users to bookmark any post they like, with a separate
feed so they can browse all the bookmarks they've ever made. This is a
way to collect all the posts you like most of over time.
The working title for this feed is called the “Love” (as in, “I Love
This”), but may be renamed by the time it is released — we’re just
working on it now.
From Todd: This feature is evolving. We want to get it right. It will
be two-way. This feature will be primarily focused on the person taking
the action and secondarily on the person/entity receiving the
attribution. We’re designing an experience less shallow and empty than
the typical “like” or “favorite.”