Ello Ello | wtf



Updated January 23, 2017


Updated January 23, 2017

Ello was designed by creators, for creators. Ello’s mission is to support creators everywhere.

The mainstream “social media” companies have transformed into advertising platforms. They farm as much personal data and extract as much value from their users as possible. Then they charge for and serve as many ads possible.

Ello is different. We are building a sustainable community and revenue models designed to empower community members with greater opportunities to earn a living through their art, their creativity.

When Ello sought investment, we chose investors aligned with our mission and values. To assure that Ello never farms community data and always remains free of served advertisements, we formed a Public Benefit Corporation (PBC). A PBC is a for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.

The Ello PBC charter states in the strongest legal terms possible that:

1) Ello shall never make money from selling ads;
2) Ello shall never make money from selling user data; and
3) In the event that Ello is ever sold, the new owners will have to comply by these terms.

Ello exists for the benefit of the creative community, and we will never serve ads or sell personal data.

We, as founders and investors in Ello, vow to support Ello’s mission and to abide by the terms of the Ello Charter.


Todd Berger

Lee Bouyea

Paul Budnitz

David Cohen

Cairn Cross

Tim Davis

Brad Feld

Lucian Föhr

Justin Gitlin

Matthew Kitt

Seth Levine

Ryan McIntyre

Jason Mendelson

Ari Newman

Mark Solon

Damon Way

Gabe Varela

Jay Zeschin

October 23, 2014

Check out the full signed letter.

Read more about Public Benefit Corporations (and how your company can become one too).