Ello is a mission-driven Public Benefit Corporation, with a legal obligation to never display paid advertising, sell member data to third parties, or sell our company to anyone that would violate the terms of our Public Benefit Corporation Charter.
We believe that data transparency is the best approach to managing privacy and that the more we know about our personal data and its’ usage, the better the choices we can make. In the spirit of our Manifesto and keeping with our PBC charter, details on Ello’s member data usage are below.
The only member data Ello collects is the data you share with us on your Settings page and in your posts i.e., Name, Email Address, Location, Creator Type, etc.. All other product usage data is anonymized. Anonymized product usage data is used to assess and improve product quality and performance. If you wish to opt-out of anonymized data collection you may do so on your Settings page. Similarly, you can download all of your member data from your Setting page at any time.
Furthermore, if you do not wish to have your data anonymized, you may opt-out of anonymous on your Ello settings page. In addition to allowing members to opt-out of anonymized data collection, Ello respects Do Not Track (DNT) browser settings.