Project created for the Marketing Agency Pace Creative Group www.creativepace.com
Vancouver – Canada
Client: Stratis Capital
Creative Direction and Design: Gustavo Chams
Project Management: Jasmine Grant
Account Executive and Marketing Strategy: Stefanie Curtis
Web Development: Daniel Louwe
Photography: Stock image
Pota Inc., a division of Stratis Capital, needed to introduce their new brand as an agency of natural and organic products to meet the needs of evolving consumer preferences in the beverage industry. Focused on distributing brands that are created with a pure, and authentic approach, to deliver the wholesome, clean deck that millennial consumers are seeking.
How were we able to develop a strong brand in such a short turnaround?
Coming up with a strong concept in line with the brand values was key.Keeping the concept in mind, we designed a few variations from traditional to modern.
Based on the client’s preference we proceeded in developing a custom-made typeface with clean lines and a post-contemporary. This is how the brand started.
From there we developed printed branded materials such as the stationary and a PowerPoint presentation template.
The brand presence was then taken to the web with a splash page
Our work has enabled Pota Inc. to launch their brand very quickly, provided with the elements needed to attract potential clients and customers in the market.
#graphicDesign #branding #logo #minimalist #modern #contemporary #wine #winery