An Analysis on Humor in Discourse of Felix Kjellberg using Genre Framework
This is the abstract for my submitted paper on the subject Discourse Analysis in 2017. Since we only have roughly three to four months to take this subject, our professor had advised us to keep the scope small and specific.
The primary aim of this research is about the recurring patterns of humor in Pewdiepie’s (Felix Kjellberg) Youtube videos, and how was he able to construct a joke spontaneously in unplanned events. The researcher had limited the scope of Felix’s top ten most viewed videos found in a legitimate view counter (vidstatsx.com) and had written a transcription for each. The numbers of views are variable every day; hence December 24, 2016 is the date where the researcher had focused her data on. While the researcher has been advised to use only ten videos for her paper, the researcher was forced to remove two videos: one is a song from Schmoyoho, a fellow Youtuber who had composed a song for Felix and the other is a video where Felix had played Cards Against Humanity with his girlfriend. The song is an original content from Schmoyoho and Felix reuploaded the video with the songwriter’s permission. Cards Against Humanity is a game created to contain dark humor, which is why the researcher decided to exclude it since the video does not contribute to the goal of the research. The researcher used the genre framework and transitivity in order to analyze the transcription data and classify Felix Kjellberg’s jokes and discourse in general. The researcher found out that Felix’s jokes fall into the material type of process, which means that the way he constructs a joke has something to do with objects that are seen from the game he’s playing, or in real life. The genre of his humor falls into blue humor and his entertainment is seen as improvisation.
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