I don't know what is going on with Ello. I hope it succeeds if only to show that there are alternatives. I am less concerned with the ethical implications or decisions that the company and team behind the product is facing and which will only grow more problematic. They'll need to make money. I've always thought that social networks were more of a utility that we should pay a fee to use, with that fee the only transaction. It's fascinating to watch new apps and platforms grow. First the techies and early adopters get the invites, then slowly it morphs outwards towards artists and other digital mavens before the mouthbreathing peons get their hands on it and inevitably ruin it.
I think the real opportunity for Ello, and for all the users willing to give it a shot, is to realize that we can make Ello anything we want. Sure the developers and programmers will inject their own ideas and creativity, make their own decisions on where they want their "product" to go, but ultimately its the users that make an app or platform or service, particularly in the social space.
So a suggestion, if I may be so bold, cause, well its my natural fucking state, is to think about how we all want to use Ello. We don't have to just do what we did on Facebook here. IN fact, lets please not fucking do that. Think about who you want to connect with and why, how content can be different here. That sort of thing.
We got this, America.