I finished reading and reposted the post from @budnitz below and then found this quote from the indian mystic, Osho. It sums up how I felt when I heard about ello
"The beauty of truth is that the moment you hear the truth something inside you responds, says yes. It is not an agreement of the mind, remember, it comes from your totality of your being. Every fiber of your being, every cell of your body, nods in tremendous joy, Yes!"