The concerns about "VC Funding" and Ello seem so overblown to me. Even a modicum of research would let people see that the Fresh Tracks group is like the VC version of the Woody Tasch Slow Money movement. It's not surprising that people wouldn't grok the power of the Vermont community who haven't experienced it for themselves, though. It's a unique place.
At any rate, I hope this works and the rising tide lifts some boats in BTV. So many smart people toiling away in that little enclave.